Effective Date: April 25, 2025

Ellevyn Brands ("we", "us", "our") operates the website https://melodylashes.de/ and the Melody Lashes mobile app (referred to as the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used have the same meanings as in our Terms and Conditions.

Definitions

Service: The website and mobile app operated by Ellevyn Brands.
Personal Data: Data relating to a living individual who can be identified from that data.
Usage Data: Data collected automatically through the use of the Service.
Cookies: Small files stored on your device.
Data Controller: The person or entity that determines the purposes and manner of processing personal data.
Data Processor (or Service Provider): A person or entity that processes the data on behalf of the Data Controller.
Data Subject (or User): The individual using our Service.

Data Collection and Use

We collect various types of data to provide and improve our Service:

Personal Data: When using our Service, we may ask you to provide personally identifiable information such as:

• Email address
• First and last name
• Phone number
• Address, postal code, city, state, country

Usage Data: We may also collect data your browser sends whenever you visit our Service. This may include:

• IP address
• Browser type and version
• Pages visited
• Time and date of visit
• Time spent on pages
• Device identifiers and diagnostic data

Tracking & Cookies: We use cookies and similar tracking technologies to monitor activity and store certain information. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent.

Examples include:

• Session Cookies (to operate the Service)
• Preference Cookies (to remember settings)
• Security Cookies (for security purposes)

Use of Data

We use collected data to:

• Provide and maintain the Service
• Notify you about changes
• Allow interactive features
• Provide customer support
• Analyze and improve the Service
• Monitor usage
• Detect and fix issues
• Send news and promotional materials (if not opted out)

Legal Basis under GDPR

If you are located in the EEA, our legal basis for collecting and using personal information depends on the context:

• Your consent
• Performance of a contract
• Legitimate interests not overridden by your rights
• Compliance with legal obligations
• Payment processing purposes

Data Retention

We retain personal data only as long as necessary for purposes stated in this policy. Usage data may be retained for shorter periods unless required for security, functionality, or legal obligations.

Data Transfers

Your data may be transferred to and stored on computers located outside your jurisdiction. If you are outside Germany, your data will be transferred and processed in Germany.

By submitting your information, you consent to this transfer. We take reasonable steps to ensure your data is treated securely and in accordance with this policy.

Disclosure of Data

Business Transaction: If Ellevyn Brands is involved in a merger or sale, your data may be transferred.

Legal Requirements: We may disclose your data in good faith when necessary to:

• Comply with legal obligations
• Protect rights or property
• Prevent misconduct
• Ensure personal safety
• Protect against liability

Data Security

We strive to use commercially acceptable means to protect your data but cannot guarantee absolute security.

Do Not Track

We do not support "Do Not Track" requests. You can set this preference in your browser settings.

Your GDPR Rights (EEA Residents)

You have the right to:

• Access, update, or delete your information
• Correct inaccurate data
• Object to processing
• Restrict processing
• Data portability
• Withdraw consent at any time

We may ask for identity verification before processing such requests. You can also lodge a complaint with your local Data Protection Authority.

Service Providers

We may employ third-party companies for:

• Service facilitation
• On our behalf services
• Service-related assistance
• Service usage analysis

They have access to your data only to perform tasks and are obligated not to disclose or use it for other purposes.

Analytics

Google Analytics and Firebase are used for analytics. You can disable these in your mobile or browser settings. Learn more:

• Google: https://policies.google.com/privacy
• Firebase: https://policies.google.com/privacy

Remarketing

We use remarketing services like:

• Google Ads: https://www.google.com/settings/ads
• Facebook: https://www.facebook.com/help/568137493302217
• Twitter: https://twitter.com/privacy
• Pinterest: https://about.pinterest.com/en/privacy-policy

You can opt out via browser settings or platforms like YourAdChoices.

Payments

We may offer paid products or services. In that case, we use third-party payment processors like:

• Stripe: https://stripe.com/us/privacy
• PayPal/Braintree: https://www.paypal.com/webapps/mpp/ua/privacy-full
• Apple Pay: https://www.apple.com/legal/privacy/en-ww/
• Google Pay: https://www.google.com/policies/privacy

We do not store your payment details — they are processed securely by the respective provider.

Links to Other Sites

Our Service may contain links to other sites not operated by us. We recommend reviewing their privacy policies. We are not responsible for third-party privacy practices.

Children’s Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you are a parent and believe your child has provided data, contact us and we will take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated "Effective Date." We recommend checking this page regularly.

Contact Us

If you have any questions about this Privacy Policy, please contact us:
📧 Email: info@melodylashes.de